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BIUM
Branding
2019 (3months project)
This project represents an exploration and expression of my identity through the transition from a background in fashion design to a new direction in graphic communication. It draws upon Harakenya's philosophy, centering around the concept of 'emptiness'. According to Harakenya, emptiness signifies the potential for newness to be filled. This parallels the Buddhist notion of emptying oneself to achieve a state of true acceptance. 'Emptiness', in Korean, is 'Bium'. Inspired by this word and its meaning, I embarked on this branding project. The project seeks to blend the two disciplines, encapsulating my perspective and philosophy. In the branding process, the concept of 'emptiness' plays a pivotal role in both design and communication, focusing on exploring possibilities for new creation.




Being empty implies the potential that everything can be there. To show ‘emptiness’ that can capture a variety of messages without expressing a strong message.

- Kenya Hara




YONGJEONG
Logo Design
2022

Yong Jeong is a family-owned cafe in a countryside of Daegu, South Korea. It is an important value for them to create a space where anyone can spend time in a beautiful nature. Inspired from the beautiful views and the stamps they used in their packaging.



A Visual Feast
Editorial design
2019
A Food is not just something to eat. It is also a thing that we see, smell, and feel using our senses. This project about a cookbook that is designed to stimulate people by food on film. It is a look of food preparation moments in 10 films. It is a collection of 12 beautiful recipes that are splendid, sometimes simple, and stimulate our senses.


Kolon Sport x ENHYPEN
POP UP STORE DESIGN
2022
This is a pop-up store space design located in Shibuya 109, Shibuya, Tokyo. It's part of a collaboration project between the Korean sportswear brand Kolon Sport and Kpop idol group Enhypen, aimed at entering the Japanese market.
The goal was to set up a pop-up store in one of Tokyo's most famous department stores.



Hasamdong Coffee
Logo design
2023
The design depicts the harmonious relationship
between the customer and Hasamdong Coffee
in the form of a circle, expressing sophistication
and warmth through the brown color.
Additionally, the silhouette of a coffee cup is
drawn to convey the brand identity to the customers.



COS Website Re-design
UI Design
2021, personal project


Tool
Adobe Indesign / Photoshop / Illustration