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BIUM
Art direction
This project represents an exploration and expression of
my identity through the transition from a background in
fashion design to a new direction in graphic
communication. It draws upon Harakenya's philosophy,
centering around the concept of 'emptiness'. According to
Harakenya, emptiness signifies the potential for newness
to be filled. This parallels the Buddhist notion of emptying
oneself to achieve a state of true acceptance.'Emptiness',
in Korean, is 'Bium'. Inspired by this word and its meaning,
I embarked on this branding project. The project seeks to
blend the two disciplines, encapsulating my perspective
and philosophy. In the branding process, the concept of
'emptiness' plays a pivotal role in both design and
communication, focusing on exploring possibilities for
new creation.
my identity through the transition from a background in
fashion design to a new direction in graphic
communication. It draws upon Harakenya's philosophy,
centering around the concept of 'emptiness'. According to
Harakenya, emptiness signifies the potential for newness
to be filled. This parallels the Buddhist notion of emptying
oneself to achieve a state of true acceptance.'Emptiness',
in Korean, is 'Bium'. Inspired by this word and its meaning,
I embarked on this branding project. The project seeks to
blend the two disciplines, encapsulating my perspective
and philosophy. In the branding process, the concept of
'emptiness' plays a pivotal role in both design and
communication, focusing on exploring possibilities for
new creation.
